I collaborated with a luxury underwear boutique owner, a graceful lady in her eighties, who asked me to create seductive lifestyle advertising for some of her products. The result was to be published in popular women's magazines.
The style had to be sexy, but classy and to sell well.
I set up the mood for the beginning of XX century and imagined a Siren in a luxury boudoir whispering: “My nights are better than your days”.
- Product selection
- Location scouting
- Model casting
- Additional product selection for product placement and additional financing (luxury perfume, jewellery, shoes, etc.).
- Art direction for the photographer
- Editorial design for magazines
The entire collection was sold within two days of the campaign launch.