Santal Home is a capsule collection of luxury home accessories finished with genuine silver fox fur. While studying interior design in London I noticed that even the highest-end interiors are often decorated with fur accessories which are not on the same page. I created a niche brand employing sophisticated fur designs. It was dedicated to professionals - chalet interior designers in the United Kingdom, Russia and Switzerland.
Everything had to be accurate: the design, the craftsmanship. I worked with a Siberian master furrier, selected the finest furs from Finland’s Saga Furs auctions, collaborated with the artist to create a logo, transferred it to the cashmere backing as a signature embroidery and designed original trimming.
Here is what I created:
- Physical production
- Copywriting, translation to German & Russian
- Email marketing
- Flyers in 3 languages
- Web design
- Signature embroidery
- Lifestyle photography
- Catalogue photography
- Instagram feed
I feel honoured that the result was highly regarded by the trade buyers from NY 5 Avenue, as it’s not easy to surprise them with new products.
The website of this project is now being updated and it will be online again in autumn 2019.