LINA SAV
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BRAND DEVELOPMENT

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Santal Home is a capsule collection of luxury home accessories finished with genuine silver fox fur. While studying interior design in London I noticed that even the highest-end interiors are often decorated with fur accessories which are not on the same page. I created a niche brand employing sophisticated fur designs. It was dedicated to professionals - chalet interior designers in the United Kingdom, Russia and Switzerland.

Everything had to be accurate: the design, the  craftsmanship. I worked with a Siberian master furrier, selected the finest furs from Finland’s Saga Furs auctions, collaborated with the artist to create a logo, transferred it to the cashmere backing as a signature embroidery and designed original trimming.

 
 

Here is what I created:

 

- Concept
- Naming
- Physical production
- Encasement

- Copywriting, translation to German & Russian
- Email marketing
- Flyers in 3 languages
- Web design

- Logo
- Signature embroidery
- Lifestyle photography
- Catalogue photography
- Instagram feed

 

I feel honoured that the result was highly regarded by the trade buyers from NY 5 Avenue, as it’s not easy to surprise them with new products.
The website of this project is now being updated and it will be online again in autumn 2019.




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