La Boutique de Matérialiste is a niche boutique housing local fashion designers and internationally acclaimed niche perfumes in a SPA town in Lithuania.
The owner is an extremely stylish woman and perfectionist, so we enjoyed a deep creative collaboration for 3 months - working on all aspects of the concept and aesthetics. From the initial idea to the day when the boutique opened its doors.
From immodest naming to minimalistic logo, from the selection of noble oak wood for the hangers to the accent wall colour mixed by ourselves. From vintage mannequins and new linen upholstery to the music soundtrack. Should it be matte polished oak or semi-silk polished oak? Should the logo have a crown or not? Should it be black grey or charcoal grey wall pigment? Should the signage inside be gloss or matte? Perhaps semi-gloss? Or better semi-matte? Every single step was thought through, discussed, and stroked out by our fingers.
As a result once the clients walked in they rarely wanted to leave and the boutique needed to extend working hours.